Top Free Email Marketing Tools for E-commerce Businesses

Email marketing is a powerful tool for e-commerce businesses. It allows you to reach your customers directly, promote your products, and build a loyal customer base. However, for small e-commerce businesses, investing in expensive email marketing tools can be a significant financial burden. The good news is that there are several free email marketing tools available that can help you get started with your email marketing efforts without breaking the bank.

In this article, we will explore the top free email marketing tools that are ideal for e-commerce businesses. These tools offer a range of features, from designing beautiful emails to tracking the performance of your campaigns. Let’s dive in and discover the perfect email marketing tool for your e-commerce venture.



MailChimp is one of the most popular email marketing tools, and it offers a free plan that is perfect for small e-commerce businesses. With MailChimp, you can create stunning email campaigns using their drag-and-drop email builder. You can also automate your email marketing efforts, segment your email list, and track your campaign’s performance. While the free plan has some limitations, it’s an excellent choice for those just starting with email marketing.


SendinBlue is another fantastic option for e-commerce businesses looking for a free email marketing tool. It offers a robust free plan that allows you to send up to 300 emails per day. SendinBlue provides a user-friendly email builder, marketing automation, and detailed reporting. Additionally, it comes with SMS marketing features, making it a versatile choice for businesses looking to expand their reach.


MailerLite is a popular email marketing tool known for its simplicity and user-friendliness. The free plan allows you to have up to 1,000 subscribers and send 12,000 emails per month. MailerLite provides beautiful email templates, an easy-to-use editor, and automation tools. It’s an excellent choice for e-commerce businesses aiming to create visually appealing emails.

Benchmark Email

Benchmark Email offers a free plan that includes a wide range of features, such as email templates, automation, and detailed reports. With this free plan, you can have up to 2,000 subscribers and send 14,000 emails per month. Benchmark Email is known for its responsive email templates, making it an ideal choice for e-commerce businesses that want their emails to look great on any device.


SendPulse is a free email marketing tool that offers a unique approach to email marketing. In addition to email campaigns, it allows you to send web push notifications and SMS messages. The free plan allows you to have up to 500 subscribers and send 15,000 emails per month. SendPulse’s drag-and-drop builder and automation features make it a versatile tool for e-commerce businesses.


Omnisend is specifically designed for e-commerce businesses. While it offers a free plan, it’s more of a freemium model where some features are limited in the free version. The free plan lets you send up to 15,000 emails per month, and it includes automation features and sign-up forms. Omnisend’s strength lies in its ability to create automated workflows for your e-commerce store, making it a valuable tool for increasing sales and customer engagement.


Moosend is an easy-to-use email marketing tool that offers a free plan with a wide range of features. With Moosend’s free plan, you can have up to 1,000 subscribers and send unlimited emails. This tool provides a drag-and-drop email editor, marketing automation, and detailed analytics. Moosend is an excellent choice for e-commerce businesses that want to create personalized email campaigns.


While ConvertKit is mainly known for its paid plans, it offers a free plan called “Free Forever.” This plan allows you to have up to 1,000 subscribers and send unlimited emails. ConvertKit is popular among content creators and bloggers, but it can also be a valuable tool for small e-commerce businesses looking to segment their audience and send targeted emails.


Email marketing is a cost-effective way for e-commerce businesses to connect with their customers and drive sales. Whether you’re looking for beautiful email templates, marketing automation, or detailed reporting, there’s a free email marketing tool that suits your needs.

Remember that as your e-commerce business grows, you may want to consider upgrading to a paid plan with more advanced features. However, these free email marketing tools are a great starting point to help you build and maintain meaningful relationships with your customers and drive your e-commerce success. Start exploring these tools today and take your email marketing to the next level!