It has been some time since you opted for a free theme, and your e-commerce business has been achieving the success it deserves. Now, you’re considering the transition to a paid theme. Similar to other aspects of Shopify, you are presented with a diverse array of choices. The platform’s store offers numerous themes, some even with varying prices, which may leave you pondering the reasons behind these differences.
To help you navigate this decision-making process effectively, and most importantly, to aid you in making an informed choice, we have listed the top 10 paid themes for your Shopify-powered online store.
Symmetry
This theme is an excellent choice for online stores with a large product inventory. Free themes often prove limiting when it comes to integrating multiple collections with a wide array of products.
Symmetry enables you to elegantly showcase these collections to your customers, primarily through the use of a slideshow. The design, presented in a long format, fully utilizes the entire computer screen.
To enhance navigation and improve the overall shopping experience, a multi-level menu has been implemented. Additionally, the quick add-to-cart feature integrated into this theme ensures that your customers leave your Shopify store more satisfied than ever.
Should you ever wish to refresh your site’s appearance and the products on display, you have the flexibility to make changes at any time using customizable sections. And personalization options don’t end there; you can seamlessly integrate your Instagram feed into a dedicated column on your homepage.
Icon
Should you encounter any challenges with this theme, rest assured that the developers provide customer support to assist with any technical issues you may encounter.
When e-commerce entrepreneurs embark on the journey of opening their first online store, they often grow accustomed to and fond of the simplicity offered by their free theme. Transitioning to a paid theme should be a seamless process.
Icon facilitates this transition effortlessly, providing additional features to enhance the overall Shopify e-commerce experience. Foremost among these is a focus on user navigation comfort. The theme incorporates sticky navigation, allowing customers to access menus even as they scroll down the page.
Moreover, Icon offers features like a slideshow and a multi-column menu. This theme also seamlessly integrates your Instagram feed, helping you grow your followers on the platform for more effective communication and marketing campaigns.
With the primary objective of boosting conversion rates on your Shopify store, Icon allows customers to quickly access product details without the need to click. By simply hovering over a product without leaving the page, consumers can gain comprehensive insights into the products you offer.
From a design perspective, Icon offers the option to incorporate a parallax effect, introducing a sense of depth as you navigate through your website.
The developers of this theme have established a dedicated help and support center to address any inquiries related to their product.
Flow
As previously mentioned, some e-commerce entrepreneurs may choose to stick with a simple theme, especially those with a relatively limited product selection.
Once again, customers have the opportunity to add products to their cart without leaving the page, thanks to the quick add functionality included in this theme. Additionally, the theme features a product grid designed to help you showcase specific products. Through this grid, consumers hovering over selected products will see them light up, capturing their attention.
Another straightforward yet effective highlighting feature is also included in this theme: the promotional banner. Use it to offer discounts on your products and prominently feature them on your banner, benefiting your customers.
You can also showcase your Instagram profile and gain followers by integrating your feed of posts on the homepage of your Shopify online store.
You have the opportunity to contact the developers directly in case of technical issues with this theme to ask any questions.
Prestige
Some e-commerce entrepreneurs find the need for a paid theme to enhance the quality of their online stores in comparison to free themes. This heightened quality is evident to customers, enabling them to connect more effectively with the products being offered.
Shopify’s Prestige theme provides customers with a better view and understanding of the products you offer. To achieve this, it offers a hotspot integration feature that allows you to create links from specific areas of the images placed on your products. This feature enables you to trigger actions when your customers click on specific parts of the images on your site.
Don’t underestimate the importance of storytelling. Once again, you can include a customizable timeline of your company, allowing you to take your customers on a journey through your history.
As mentioned earlier, the visual connection between the product and the customer is crucial in e-commerce. To ensure that this connection is effective, the theme allows you to feature high-quality images throughout your Shopify store. Additionally, these photographs help convey your storytelling, much like your Instagram feed, which can also be integrated into a dedicated column.
If you have a wide range of products to offer, customize the menu at the top of your homepage by segmenting it according to your various collections. This makes it easy for your customers to find what they want and when they want it.
Pipeline
Once again, providing online shoppers with large images is of utmost importance. With the Pipeline theme, you can give consumers what they desire while effectively showcasing your catalog, regardless of its size, on your Shopify store.
To start, you can incorporate a multi-column menu, ensuring a comfortable browsing experience for customers. To take it a step further, the homepage is customizable and modular, giving you the opportunity to feature the products you prefer.
Highlight the images you desire with the capability, like many themes, to import your Instagram feed into a dedicated column, along with optimizing images for high quality.
All of these images are seamlessly integrated into a parallax-effect website.
Conclusion
When you transition from a free theme to a paid one, you’re taking your Shopify store to the next level. These themes bring new features, most of which are customizable and offer a multitude of possibilities. Prices vary from one theme to another, depending on the features they provide and the services offered by developers. It’s possible to see a theme listed at $180 also available for $60. However, at the lower price, you won’t have developer support, which can be very valuable during your Shopify journey.
So, carefully analyze the features you’ll need, as well as what your customers require, and make your choice!