Samsung Intends To Add Generative AI To Voice Assistant Bixby

According to a senior Samsung official, the South Korean conglomerate is considering incorporating generative artificial intelligence technology into its voice assistant, Bixby, in an effort to improve the device’s usability, as stated by CNBC.

TakeAway Points:

  • According to a top Samsung official who spoke with CNBC, the voice assistant Bixby may soon include generative AI capabilities.
  • Samsung Bixby is integrated into all of the company’s products, including its appliances and wearables.
  • Samsung, like many other smartphone manufacturers, wants to incorporate more sophisticated AI technologies into their products.

Samsung’s Voice Assistant, Bixby

Bixby, developed by Samsung Electronics, is a virtual assistant that was introduced in 2017 along with the Galaxy S8 smartphone. The software offered a number of functions, including live translations or restaurant recommendations.

But voice assistants have typically been less conversational and have relied on users asking questions and getting answers.

Chatbots are now more advanced and able to handle much more complex queries, after the emergence of OpenAI’s ChatGPT and its rivals. These new-age chatbots are an example of generative AI, which allows users to prompt with a query and will generate a response in the form of text, a picture, and now even video.

Samsung’s Bixby

Samsung’s Bixby is across the company’s devices, from smartphones and smartwatches to its appliances. The firm sees it as a key tool for users to control their devices at home. So far, Bixby has not had the capabilities of ChatGPT.

Like many smartphone makers, Samsung is looking to infuse its devices with more advanced AI features. The company also launched new features with Galaxy AI, along with its latest S24 series of smartphones. This includes an option that lets users circle something on their screens and search for it on Google, without having to switch apps. The tech giant is looking to amp up its AI with Bixby.

 AI with Bixby

“So Bixby has been a key voice assistants voice assistant for Samsung not just for the mobile devices, but also for TVs and digital appliances that exist in Samsung’s ecosystem. So it has been the core voice assistant assistant so far,” Won-joon Choi, executive vice president at Samsung’s mobile business, said in an interview last month.

“With the emergence of generative AI and LLM (large language model) technology, I believe that we have to redefine the role of the Bixby, so that Bixby could be equipped with generative AI and become more smarter in the future,” Choi said, adding that this will “enable a more natural conversation and to work out an interface that supports the Samsung products in our ecosystem.”

Choi did not give a timeline for when Bixby may get generative AI features, but said that Samsung is “working so hard” to deliver them.

Apple’s Future Event

Samsung’s focus on the technology comes at a time when investors are scrutinizing what Apple will deliver when it comes to generative AI. Apple announced it would hold its annual developers conference, WWDC, in June, when the company is largely expected to talk up some AI features across its products.