Brewing the Future of Coffee Culture in Thailand with Web3 Magic!

Phuket, Thailand, February 2024 – In an innovative move, Coffee Culture Thailand, the pioneering online coffee store in Thailand, is charting new territory in the digital world with its exciting platform, Coffee Unchained. Drawing inspiration from global industry leaders like Starbucks, VeeFriends, and Nike, who have successfully employed blockchain and NFTs to fortify their communities, Coffee Culture Thailand is set to redefine the coffee experience.

Susan Borvornpotsakul, the founder, shares her insights, “Observing the seamless integration of blockchain and customer engagement by industry giants, we recognized the immense potential of combining NFTs with our business. Our goal is to enrich our customers’ coffee journey, creating a valuable and loyalty-inducing experience.”

Coffee Unchained: A Web3 Venture Supported by DFINITY Foundation Grant

Fueling this ambitious venture is the DFINITY Foundation’s developer program grant, a testament to Coffee Culture Thailand’s commitment to bridging the gap between Web2 and Web3. As one of the pioneers in Southeast Asia to receive this grant, Coffee Culture is set to revolutionize the coffee industry through its integration of blockchain technology.

Revolutionizing Coffee Culture: From Beans to Blockchain and Elevating Experiences with Coffee Unchained

The “Coffee Unchained“ project introduces a cutting-edge digital membership program on Coffee Culture’s website, leveraging NFT technology. Taking inspiration from successful models in the food industry, where sticker collection systems lead to exclusive rewards, the project creates unique digital coffee stamps as NFTs on the ICP blockchain. Tailored for home coffee lovers, these stamps seamlessly integrate into the user accounts, offering a gamified experience.

The platform introduces 888 limited edition digital coffee stamps, unlocking a treasure trove of perks and experiences for holders. Beyond exclusive access to online home barista courses, the platform delves into the diverse aspects of Thai coffee, brewing techniques, and the art of coffee. Additionally, enticing discounts and special offers on coffee beans, equipment, and related products are available through memberships in three tiers.

Unlock A World of Exclusive Perks with Digital Coffee Memberships!

Coffee Unchained not only aims to enhance user experiences for the coffee lover community but also seeks to create new revenue streams for Coffee Culture Thailand. By embracing blockchain technology, the company positions itself at the forefront of the evolving digital landscape, seamlessly blending the rich traditions of coffee culture with the cutting-edge innovations of Web3.

For those intrigued by the possibilities, more information about Coffee Unchained and the chance to claim limited edition stamps can be found at Dive into this digital coffee adventure and be part of this innovative coffee experience!


Coffee Culture disrupts the coffee industry, embracing Web3 technology through Coffee Unchained. The DFINITY Foundation-backed venture combines NFTs, blockchain, and a gamified digital membership program to elevate the coffee experience. Inspired by industry giants like Starbucks and VeeFriends, Coffee Unchained introduces unique digital coffee stamps on the ICP blockchain, providing exclusive perks, online barista courses, and enticing discounts. This groundbreaking project, supported by the DFINITY Foundation grant, positions Coffee Culture Thailand at the forefront of the Web3 evolution, seamlessly blending coffee traditions with cutting-edge innovations.