The holiday season is one of the most important times of the year for businesses because of the opportunity to capture the rush of sales. For many brands, the holidays are when they gear up to drive as much revenue as possible especially before the year is over.
One of the best marketing strategies to use regardless of your product or service is email marketing. Email marketing is a direct way to stay top-of-mind with your audience, it’s cost-effective compared to paid advertising, and you control the messaging and design of the emails. Every holiday sales strategy should include email marketing. Here are three smart ways to use email marketing to increase holiday sales.
1- Special Sales and Promotions
One of the fastest and low-cost ways to get the word out about any special holiday sales and promotions you might have is by sending an email newsletter to your email list. This is especially effective because you’ll be able to announce the promotion right when it starts, and then send reminder emails until the promotion ends. Get creative with your holiday sales and promotions to keep your email content fresh and exciting. Don’t be shy to send multiple emails about your sales and promotions because your audience wants to know about these types of announcements, especially if they can save money or gain access to something exclusive from your brand.
2- Holiday Gifts
Use the holidays as an opportunity to market your offering as a gift. Think about all the people who can benefit from your product or service, then create an email marketing strategy that emphasizes how your offer will make a great gift. People are on the lookout for gift ideas the closer it gets to the holiday season, so educating them on the reasons why your product or service makes a great gift and email marketing is a great way to showcase your offering. If you have many offerings available then you can also put together a holiday gift guide and create an email campaign focused on these gift guides. Holiday gift guides are a great way to drive holiday sales by organizing a variety of products or services and pinpoint exactly who they would make relevant gifts for.
3- Shipping Deadlines, Special Events, or Other Holiday Deadlines
Email marketing is a timely way to inform your audience about anything that requires a deadline date when it comes to the holiday season. Shipping deadlines to send gifts, special events, or last chance to purchase gift cards are a few examples of the types of announcements that you can make through your email blasts. Create a calendar for the entire holiday season to see what situations require a hard deadline, then schedule emails to go out before those dates. These serve as great calls to action that help increase holiday sales.
Don’t be shy to send your audience communication via email. Email marketing is a powerful and effective way to promote your brand, products, and services, and your list will receive the email immediately after you hit send. Increasing holiday sales through email marketing simply takes some planning but can result in a big improvement in holiday sales.